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Siam’s Splash of Heritage: Global Songkran 2026 Embraces Traditional Thai Style
WEDNESDAY, APRIL 08, 2026
The Ministry of Culture launches a "Once in a Lifetime" campaign, urging revellers to swap swimwear for traditional Thai silk in a global soft-power push
Queen Sirikit: Fashion Icon and Global Ambassador for Thai Silk
SATURDAY, OCTOBER 25, 2025
Queen Sirikit, the beloved Queen of King Rama IX, is not just remembered for her beauty, but for her transformative impact on Thai culture, particularly through her promotion of Thai silk.
HRH Princess Maha Chakri Sirindhorn opens “Chud Thai: From Royal Court to National Style” exhibition
SATURDAY, AUGUST 16, 2025
Her Royal Highness Princess Maha Chakri Sirindhorn presided over the opening of the exhibition “Chud Thai: From Royal Court to National Style” at the Queen Sirikit Museum of Textiles, Rattanakosin Hall, in the Grand Palace on Friday at 2:42 PM.
PM basks in reflected glory of popular period TV drama
TUESDAY, APRIL 03, 2018
GLAMMED UP in silky sabais and archaic Thai costumes, the stars of the most talked-about television drama, “BuppeSanNivas” (Love Destiny), |yesterday visited Government House to promote the series which has registered the highest ratings of the digital era.
‘Love Destiny' fans can wear period costumes for their ID card photo, says official
FRIDAY, MARCH 30, 2018
Fans of the popular period TV series “Love Destiny” can wear traditional period Thai costumes while having their photo taken for the national identification card, a senior government official said on Friday.
Traditional Thai clothing that isn’t
MONDAY, MARCH 19, 2018
Re: “PM urges Thais to wear period costumes for outings”, The Nation, March 17.
Prayut and wife win winter festival period costume prize
WEDNESDAY, FEBRUARY 21, 2018
Prime Minister General Prayut Chan-o-cha and his wife Naraporn Chan-o-cha were this week presented with a special award titled "Khu Kwan Jai Phetch" (diamond heart couple) for wearing the best Thai costumes while attending the royally initiated winter festival, Oon Ai Rak Klay Kwam Nao, at Bangkok’s Royal Plaza and Sanam Suea Pa.